Posts Tagged ‘Prospects’

Marketing Strategy #6, The Lock It In

Tuesday, April 20th, 2010

The “lock in your one time price now and avoid any monthly fee…” strategy tells your prospects that if they purchase your product now, they will avoid paying an ongoing fee to use it in the future. If they are remotely interested in your product, they’ll likely buy it right away because most people hate reoccurring fees. You could even give them a date when you will switch over your product to a subscription product.

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Marketing Strategy #4, The No Install

Wednesday, January 14th, 2009

The “there’s no software to install…” strategy tells your prospects that your product won’t require any software to use it. Many people, even today, are software- or computer-phobic and don’t want to go through the hassle to gain their desired benefits with products that take complicated software to run.

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Marketing Strategy #3, The Bombarded

Wednesday, January 14th, 2009

The “it’s hard to decide sometimes with so many businesses pulling you in different directions…” strategy tells your prospects that you understand they are getting bombarded with advertisements every day. You just need to tell them you won’t rent, share or sell their name to any other business. It will show them that you are trying to help them cut down on their junk mail and spam.

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Marketing Strategy #2, The Confident Sell Out

Tuesday, December 30th, 2008

The “this product will definitely sell out…” strategy tells your prospects that you are confident that your product won’t last long. Many people are influenced by confidence. You can show even more of your confidence by telling them the approximate timeframe when your product will sell out.

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