Marketing Strategy #4, The No Install
The “there’s no software to install…” strategy tells your prospects that your product won’t require any software to use it. Many people, even today, are software- or computer-phobic and don’t want to go through the hassle to gain their desired benefits with products that take complicated software to run.
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Tags: Hassle, Marketing Strategy, Prospects
This entry was posted on Wednesday, January 14th, 2009 at 4:07 am and is filed under Main Content, Marketing Strategy. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.


June 4th, 2011 at 5:15 am
Marketing strategy 4 the no install.. Great!
September 10th, 2011 at 9:51 pm
Valuable information. Lucky me I found your web site by chance, and I am surprised why this accident did not came about earlier! I bookmarked it.
September 25th, 2011 at 11:01 am
Very valid, pithy, scuiccnt, and on point. WD.