The “lock in your one time price now and avoid any monthly fee…” strategy tells your prospects that if they purchase your product now, they will avoid paying an ongoing fee to use it in the future. If they are remotely interested in your product, they’ll likely buy it right away because most people hate reoccurring fees. You could even give them a date when you will switch over your product to a subscription product.
The “it can be customized and you can plug it into…” strategy tells your prospect that they can adjust your product for their own specific needs and benefits. You are also saying that they can easily fit or blend your product into their targeted situation.
The “there’s no software to install…” strategy tells your prospects that your product won’t require any software to use it. Many people, even today, are software- or computer-phobic and don’t want to go through the hassle to gain their desired benefits with products that take complicated software to run.
The “it’s hard to decide sometimes with so many businesses pulling you in different directions…” strategy tells your prospects that you understand they are getting bombarded with advertisements every day. You just need to tell them you won’t rent, share or sell their name to any other business. It will show them that you are trying to help them cut down on their junk mail and spam.
